The Challenge
Michelle Delisle, the founder of Best Menu Boards, was an accomplished innovator with a professional background in illustration. Her artistic creativity had directly contributed to designing successful merchandising solutions for customers from a wide array of industries. The company needed a website that can show a wide range of product portfolios along with the online shop. The feel and mood of the website should be unique with a visualization of products that are individually handcrafted, visually appealing, durable, and functional.
My Approach
My approach was to present the site as an online store with a story. Each product would be a solution, specially categorized into Large Format Solution, Small Format Solution, and Accessories. On the homepage, people can see the featured products that are linked to the online shop, as well as reading the story of the founder. The mood of the colors chosen is light and colorful, while the fonts chosen were handwriting and light fonts.
“Lisa’s performance has been second to none. She has worked on various projects consisting of Product Design, Website Development, Graphic Design as well as Product Photography. Based on her work, I would rank her as one of the best designers we have ever had. Lisa distinguished herself by consistently submitting exceptionally well-thought out and expertly designed graphics for our clients. Lisa is highly talented and has great work ethic coupled with an uncanny ability to understand clients requests.”
- Michelle Delisle,Founder & CEO at Best Menu Boards -
Reception
“Michelle and her team at Best Menu Boards are the very best in the business when it comes to custom creative design and manufacturing of menu boards and retail merchandising systems. We hired BMB at a time of extremely demanding top-to-bottom restructuring and transition at Collins Chicago – and in every sense, we could not have hired a better business partner.”
E Shamus Hanlon, Managing Partner – Collins Chicago