Unleashed

Branding
Unleashed is a Christian leadership program specifically designed for teenagers aged 11-19 to help them maximized their potential and experience holistic restoration.

The Challenge

My involvement with Unleashed started while its embryo was still conceived inside the founder’s mind, Dr. Bambang Budijanto. Having been serving as the Vice President of Compassion International, Mr. Budijanto developed Unleashed with a belief that leadership starts at a very young age, and it is our responsibility to expose children to experiences that will mold them with characters of a good leader.

The challenge was to map out Mr. Bambang’s mind to a guide and manual book that will be used by both mentors and teens involved in the program.

My Approach

My approach was to get as much as information of what Mr. Budijanto’s mind, and then drafted an easy-to-understand program book. After hours of brainstorming process with other Christian leaders from various backgrounds, an initial program draft was created. Later, we collaborated with another graphic designer to layout and design the package of Unleashed’s manual book and program cards.

“Lisa, thank you for your passion, engagement and contribution. Your courage inspires me and others at Unleashed. Your faith shine and enlightened many children and youth. We are proud to be recognized as your friend.”

- Bambang Budijanto,CEO at Unleashed -